A 'brand' new you
At the beginning of every new year, many people reflect on their previous year, and think about things or ways that they can improve on what happened over the course of the last 365 days. Whether it be on things they've accomplished (or more often, what they didn't), their health, financial state or even relationship status. But as a company or small business owner, do you take this time to reflect on your 'brand'? Well, you should.
Now that we are a little over a month into this new year, this is a perfect time to reflect back on your company's brand and see if it needs to be refreshed, rethought or repurposed. This could be very simple adjustments that you make to keep your marketing and messages inline and back on track. For example, it could be as simple as updating your Social Media pages with new cover images that show continuity across all your platforms, and give them all a fresh new look. Or it could be a much larger overhaul, which may incorporate updating your logo and all of your marketing pieces to promote a new you, and reflect any change in your company's mission or strategic goals.
If you're not sure if you need to update your brand vs doing a small refresh, you can find some more helpful advice at Masterful Marketing.
If you're ready to move ahead and make those brand changes, or if you just want to discuss some of your options, give us a call. We can help you successfully enter this new year with a 'redesigned' purpose!
